SocialScore is a comprehensive solution for businesses looking to target the right customers with the right message at the right time. It is designed to help businesses unlock valuable customer insights and pursue growth opportunities by leveraging data from various sources, including social media, job roles, personal interests, and more.
One of the key features of SocialScore is Contact Validation. This feature allows businesses to validate their customers’ contact details, including email addresses and phone numbers, ensuring that their marketing campaigns reach the right people. With SocialScore, businesses can also validate the deliverability of an email address, ensuring that the email will reach the intended recipient. The Phone Validation feature also checks if the phone number is valid and active. Moreover, SocialScore includes Chat & Messenger usage which allows merchants to communicate directly with their customers on their preferred platform.
Another feature of SocialScore is Marketing & Buyer Persona. This feature provides businesses with valuable insights into their customers’ preferences, helping them to optimize their sales strategy. With Customer Information for Sales Optimization, merchants can access important data points such as gender, age, location, and purchase history. Customers’ preference for communication helps businesses to deliver a message in the most appropriate and effective way. Customers’ Characteristic Profiles and Grouping provide businesses with the ability to group their customers according to shared characteristics, helping them to target their marketing campaigns more effectively.
SocialScore’s Digital Footprint feature provides businesses with a comprehensive view of their customers’ online presence, including their social media activity. This feature leverages data from over 60 social media sites, including user avatar, bio, and profile info. With this information, businesses can gain valuable insights into their customers’ interests, preferences, and behaviors, allowing them to develop highly personalized marketing campaigns.
Another important aspect of SocialScore is its Job, Skills & Purchasing Power feature. This feature provides businesses with information about their customers’ job roles, skills, and purchasing power, helping them to tailor their marketing campaigns accordingly. Businesses can access information such as Job, Profession & Personal Skills, Company & Industry Information, and Average Salary by Region and Occupation. With this information, businesses can create targeted marketing campaigns that resonate with their customers’ needs and interests.
SocialScore’s Personal Interest feature provides businesses with insights into their customers’ interests and preferences. This feature leverages data from over 200 websites, including customer preference, product wish, customer location, e-commerce interest, e-services interest, and profile info. With this information, businesses can develop highly personalized marketing campaigns that resonate with their customers’ interests.
Finally, SocialScore includes a Fraud Prevention feature that helps businesses to prevent fraud by providing real-time data checks on phone and email addresses, as well as an API powered by SEON and a watchlist for global sanctions. With this feature, businesses can ensure that their marketing campaigns reach legitimate customers, helping to reduce fraud and increase their ROI.
In conclusion, SocialScore is a comprehensive solution for businesses looking to target the right customers with the right message at the right time. With its Contact Validation, Marketing & Buyer Persona, Digital Footprint, Job, Skills & Purchasing Power, Personal Interest, and Fraud Prevention features, businesses can unlock valuable customer insights and pursue growth opportunities while saving time and money on digital transformation.