Here is a case study for an insurance company using SocialScore:
Background:
ABC Insurance Company is a large insurance provider that offers a range of insurance products to their customers. They were looking for a way to improve their customer engagement and reduce the number of claims that were denied due to inaccurate or incomplete customer information. They were also concerned about fraud prevention and wanted to ensure that they were only providing insurance coverage to legitimate customers.
Solution:
ABC Insurance Company implemented SocialScore to validate their customer’s contact details and personal information, as well as to develop personalized marketing campaigns that resonated with their customers’ needs and interests. SocialScore provided them with insights into their customer’s preferred methods of communication, personal interests, and job roles, which allowed them to tailor their marketing campaigns to the specific needs and interests of their customers.
With SocialScore’s comprehensive social media lookup, ABC Insurance Company gathered data from 60+ social media sites, including user avatars, bios, and profile information. This helped them to create detailed customer profiles that included information about their personal interests, location, and e-commerce and e-services interests. With this information, ABC Insurance Company was able to craft highly personalized marketing campaigns that resonated with their customers on a deeper level.
SocialScore’s fraud prevention tools also helped ABC Insurance Company to protect itself against fraudulent activity. With real-time data checks by phone and email, an API powered by SEON, and checks against global sanctions and watch lists, ABC Insurance Company was able to prevent fraud and ensure that they were only providing insurance coverage to legitimate customers.
Results:
After implementing SocialScore, ABC Insurance Company saw a significant improvement in their customer engagement and a reduction in the number of claims that were denied due to inaccurate or incomplete customer information. By tailoring their campaigns to the specific needs and interests of their customers, they were able to increase their customer satisfaction and generate more revenue. They also saw a reduction in fraudulent activity, which helped to improve their overall security and reduce their operational costs.
Conclusion:
ABC Insurance Company was able to improve its customer engagement and reduce its operational costs by utilizing SocialScore. By validating their customer’s contact details and utilizing their customer’s preferences for communication, personal interests, and job roles, they were able to develop highly personalized marketing campaigns that resonated with their customers. SocialScore’s fraud prevention tools also helped them to protect themselves against fraudulent activity and ensure that they were only providing insurance coverage to legitimate customers. Overall, SocialScore provided ABC Insurance Company with a comprehensive platform that helped them to achieve their business goals and improve their overall customer experience.