MPE SocialScore – AI Customer Persona and Customer Data Gateway at MPE Berlin 2026
MERCHANT PAYMENTS
ECOSYSTEM
BERLIN · 17.03.2026
Hello MPE Berlin
Sofia.
Dimitar Dimitrov
FOUNDER & CEO · SOCIALSCORE.IO
The future of ecommerce & payments — BG edition
The Best Worst Ad in History
Most
Discriminating
Targeted the already indebted
Most
Provocative
Caused regulatory flagging
Most
Rejected
Killed at every review stage
Most
Expensive
Massive CAC, zero ROI
← click Next to reveal the ad →
💸 "If you have a loan... come and get another one!" 💸
"You need to
FIX this...
— Every CMO who ever ran
a bad campaign
The pressure to fix the targeting problem is universal.
The Great Divide
Marketing
Broad reach
Creatives
Impressions
Brand awareness
CAC 50–150€ per acquisition
Risk / Finance
👨💻Precise targeting
Conservative spend
ROI & conversion
Compliance first
Without shared intelligence — both sides waste budget in the divide.
AI Customer Persona
We combine Cybersecurity, Financial Scoring & Marketing Logic
Where are they online?
Social graph · platform presence · digital footprint
How do they communicate?
Tone · frequency · channels · engagement patterns
What are their interests?
Behavioral signals · purchase intent · lifestyle
Find the
Customers?
The Black Box Illusion
You have data — but do you actually know your customer?
Pablo Dias
Growth Director @ FinanceCorp EU
Lisbon, Portugal · 500+ connections
🔒 Premium data — not accessible
Pabs Dias
Lives in Lisbon · From Porto
Friends: 487 · Followers: 93
🏄 Surfing · 🎵 House music · 🍕 Foodie
Checked in: Zara, IKEA, H&M Sale...
🔒 Private — ad targeting only
Your CRM / GA4
Customer #7231 · Pablo D.
⚠ Same person — zero connection
⚠ Siloed data = invisible customer = wasted spend
Power Back to the Merchant
<100ms
Real-time Data
300+
Data Points
Zero
Heavy Integration
OUR CLIENT
EXPLORE PERSONA
ENRICHED PROFILE — DATA
ENRICHED PROFILE — INTERESTS
⚡ 2 clicks to segment · Stop guessing · Target successfully
Or... You Could Ask Them?
6 MONTHS
of manual data gathering · surveys · interviews
→ SocialScore delivers the same in < 100ms
OUR CLIENT
The Alternative
Scoring
Score based on alternative data to augment your model. Approve more good customers.
💳 BNPL
Buy Now Pay Later
🛒 Cart Data
Basket analytics
🌐 Social
Digital identity
📡 Behaviour
Engagement
Understand the person
behind the payment
OUR CLIENT
The Merchant is the Bank
Payments know the transaction. We know the customer.
0%
Third-party cut
Keep all your margins
100%
Margin Retained
You are the bank
2×
Repeat Purchase
Higher LTV per customer
AI Without Context
is Blind
AI_SYSTEM › processing customer...
ERROR: context_null — no persona loaded
MISSING: demographics, intent, behavior, persona
OUTPUT: [undefined recommendation]
🤖 AI
"Would you like to add pregnancy tea? 🍵"
👨💼 User
I'm a 45yo CFO looking for a standing desk... 😐
Without SocialScore context → Every AI is just guessing
Payments know the transaction.
We know the customer.
The payment ecosystem has built powerful systems for:
Routing & orchestration
Authorization & recovery
Fraud checks & compliance
Onboarding & cheaper processing
But it still struggles with one fundamental question:
Who is the customer
behind the transaction?
Not just an email address —
a real person with intent, behavior, and identity.
SocialScore answers this.
The World's First Customer Data Gateway
No 6-month integrations
Connect in hours, not quarters
Cloud-based or API Gateway
Flexible deployment model
Universal compatibility
Any stack, any CRM, any CMS
Real-time enrichment
Every touchpoint, enriched instantly
100% GDPR Compliant & Secure
GDPR Art. 17
Right to erasure
ISO 27001
Security certified
SOC 2 Type II
Audit trail
EU Data Residency
Stays in EU
Consent API
Opt-in automated
Data Minimization
Only what you need
"SocialScore is a radically new holistic solution leveraging open source intelligence to analyze customer behavior and marketing data."
— European Innovation Council
RECOGNIZED BY
isn't just better processing.
It's better understanding.
"The future of commerce belongs to the merchants who own their customer data.
We give you the intelligence to stop paying for noise."
THE SHIFT
From KYC
to
UYC
Know Your Customer
→ Understand Your Customer
Understand the human
behind the transaction.
SOCIALSCORE.IO · MPE BERLIN 2026
SOCIALSCORE · MPE BERLIN 2026
SocialScore.io
We'd love to hear your questions 🙋
Q&A · DEMO · PARTNERSHIP
Understand the Human Behind the Screen.
Is it Real?
Verified identity
Is it Loyal?
Customer LTV signal
Is it AI?
Bot detection layer
Is it a Thief?
Fraud risk scoring
Благодарим, София! 🙏