European technology company. Built by operators, for operators.
You know what they buy.
We show you who they are.
For 15 plus years our team used customer intelligence to grow the businesses we operated and advised. Today, that same discipline is a product. Signals, not scores. Insights, not decisions.
The Origin Story
From a process we ran, to a product we built.
SocialScore did not start as an idea for a startup. It started as a practical answer to a problem we lived with for years, inside the businesses we operated.
The insight
The founding team spent the better part of two decades running e-commerce operations, payments products, marketing agencies and data teams across the Bulgarian and European markets. Every business we touched had the same paradox. Rich transaction data. Endless dashboards. Detailed reports on what customers bought, when they bought it, and how much they spent. And almost nothing on who those customers actually were.
Marketing teams were spraying and praying. Risk teams were rejecting people who should have been approved. Product teams were building for personas they described in adjectives, not signals. All of them were paying a premium to platforms that knew the customer better than the merchant did.
The proof
So we started doing it ourselves. We enriched anonymous traffic with public digital footprints. We cross-referenced behavioural patterns with interest signals from open sources. We built persona clusters that told the marketing team who to talk to, and told the risk team where to be cautious. It was a manual, disciplined, unglamorous process. And it worked.
Across the businesses we operated and advised, this approach generated tens of millions of euros in additional revenue. It cut acquisition costs. It lifted approval rates on genuine customers. It turned marketing from a cost centre into a conversation.
We kept doing the same thing across different companies, in different sectors, with the same result. At some point it stopped being a workflow and started being a category.
The founding thesis
The product
In 2024, the founding team incorporated DSNTech LTD in Sofia, Bulgaria, and committed full time to turning the method into a platform. The goal was simple: take what used to require a data team, weeks of work and a stack of custom integrations, and deliver it as one API call, in under 200 milliseconds, with the compliance posture a European business can actually sign.
Two years of engineering, data science and legal work later, that platform is SocialScore. It runs on European infrastructure. It sits under GDPR and is designed to stay outside the high-risk classification of the AI Act. It is used by e-commerce, fintech and financial services teams who need to understand a customer at the moment of the transaction, not weeks later in a report.
Same principle we ran on paper. Same discipline. Delivered as a product any business can plug in.
What we do. And what we don't.
Signals, not verdicts.
We are careful about this line, because it matters. Legally, ethically, and for how our customers use the platform.
What SocialScore provides
- AI-generated customer personas built from public digital signals
- Behavioural and interest clusters for marketing segmentation
- Fraud and abuse signals from historical query patterns and public sources
- Non-binding risk indicators to support your team's own decisions
- Transparency and confidence levels on every signal we deliver
What SocialScore is not
- Not a credit bureau, credit score or creditworthiness assessment
- Not a lending decision, BNPL decision or underwriting engine
- Not an automated decision that replaces human judgement
- Not a high-risk AI system under Regulation (EU) 2024/1689
- Not a shortcut around your own compliance obligations
Our customers keep decisional authority. We provide the intelligence layer. This is a deliberate design choice, and it is how the platform stays useful, defensible, and inside the guardrails of European regulation.
The Method
The process that became a product.
Enrich the identifier
An email, a phone or an IP is passed to SocialScore. We enrich it against 500 plus external characteristics and 150 plus public OSINT sources in real time.
Cluster into a persona
Signals are grouped across 30 plus interest categories and behavioural patterns to compose a real time persona of the person behind the transaction.
Return signals with confidence
Sub-200 millisecond response. Every signal carries a confidence level and known limitations. What your team does with the signals is your team's decision.
Human oversight, always
Decisions belong to your team. The platform is designed to inform, not to replace. Every workflow includes room for review, override, and audit.
Why we exist
Mission and vision
Our mission
To give businesses the power to truly understand their customers. Not just their transactions. We replace guesswork with intelligence, and we do it inside a framework of transparency, human oversight, and European data protection standards.
Our vision
A world where every business has the customer intelligence to act with confidence. Where knowing your customer is a superpower, not a compliance checkbox. And where the intelligence layer that powers modern commerce is built in Europe, with European standards.
Built for trust
Serious about the serious stuff.
We work with regulated businesses. That means our own house has to be in order.
GDPR by design
Data protection built into every processing decision. DPA and Standard Contractual Clauses with every customer.
Security aligned
Information security programme aligned to ISO/IEC 27001:2022 principles. Encryption, access control, monitoring, response.
AI Act aware
Designed to sit outside the high-risk classification. Transparency, human oversight and documentation as first class citizens.
EU company. EU infrastructure. EU standards. DSNTech LTD is registered in Sofia, Bulgaria (company registration 207337125), and operates as a European technology company across the EU market.
The people
Built by a team that ran the businesses first.
Every co-founder has operated inside e-commerce, payments, product, technology or data teams. We did not theorise about customer intelligence. We built it for our own operations, then built it for everyone else's.
Dimitar Dimitrov
Founder and CEO
20 plus years across e-commerce, fintech and digital consulting. Founder of the Bulgarian E-commerce Association. Operator, advisor and product builder who kept running into the same gap between transaction data and customer understanding, until he built the product that closes it. Sets the direction, leads fundraising and represents the company across the European ecosystem.
Connect on LinkedInStrahil Radovski
Co-founder and CRO
Co-leads the commercial side of the business with Dimitar. Owns investor relations, sales and strategic partnerships. Background across commercial leadership and business development in the Bulgarian and European tech ecosystem, with a focus on scaling revenue engines and building the partner network that puts SocialScore in front of the right customers.
Connect on LinkedInRadmila Neykova
Co-founder and COO
Owns operations, finance and the documentation backbone of the company. Keeps the team organised and the paperwork ready, so that a fast-moving product organisation stays coordinated, auditable and investor-ready. The connective tissue between commercial, product and technology, and the reason SocialScore runs as a company and not just as a project.
Connect on LinkedInNikola Katsarov
Co-founder and CTO
Owns the technology stack, model architecture and internal systems that make SocialScore possible. Works at the intersection of product and infrastructure, translating what the platform needs to do into how it actually gets built, deployed and scaled. The architect behind the sub-200 millisecond signal delivery and the systems that stand behind it.
Connect on LinkedInMaria Davkova
Co-founder and CPO
Runs product, model design and the data science team alongside Petru. Shapes what SocialScore becomes as a product, and turns the technical capability of the platform into workflows that real marketing, growth and risk teams actually adopt. The bridge between what the data can say and what a customer can act on.
Connect on LinkedInP. S.
Co-founder and Chief Data Science
Leads the data and modelling discipline behind SocialScore. Owns the data pipelines, the signal generation logic and the modelling work that turns hundreds of public inputs into a coherent persona. Focused on accuracy, explainability and the quiet discipline of getting the numbers right before anyone else sees them.
Behind the co-founders sits a growing team of engineers, data scientists, designers and operators who ship the platform every week.
The road so far
Where we've been. Where we're going.
Recognition from the institutions that watch the European tech, payments and innovation ecosystems. And a partner list that speaks for itself.
15+
Years of operator experience
across e-commerce, payments and marketing
500+
External characteristics
per persona, per query
150+
Public OSINT sources
combined into every signal
<200ms
Real-time response
1 API call, live at transaction
Recognition
MPE Berlin
Selected among the most innovative startups in the world
Recognition by Merchant Payments Ecosystem, the leading European payments conference.
European Innovation Council
"A holistic innovative solution in service of the business and its understanding of the customer."
EIC assessment of the SocialScore platform.
DigitalK Conference
Official Warm-Up Winner
Selected among the standout early stage companies of the DigitalK edition.
GITEX AI Belgrade
Official Warm-Up Winner
Selected as a representative AI innovator ahead of the GITEX AI Belgrade edition.
EU-Startups
Featured in the European startup ecosystem
Included in EU-Startups coverage of European technology companies to watch.
Partners and Ecosystem
We work alongside the platforms that define modern payments, commerce and go-to-market. On agentic commerce, integrations, distribution and joint innovation.
Mastercard
Agentic commerce
Visa
Payments ecosystem
Shopify
Merchant integration
HubSpot
Go-to-market
Paypercut
Payments innovation
Ozone
API infrastructure
and a growing partner network
across payments, commerce and AI
On stage across Europe
Our team speaks regularly at the events that shape European payments, e-commerce and fintech.
Selected publications
Thinking out loud on where customer intelligence is heading.
Ready to see who your customers actually are?
One API call. Real personas. Real signals. No decisions we should not be making, no guesswork you should not be doing.