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Customer Intelligence Layer for E-commerce: Your next customer is a human Know the difference
Understand who is shopping, what they want and how to serve them, from customer intelligence to agentic commerce. SocialScore tells human shoppers, AI shopping agents and malicious bots apart, and turns 500+ customer signals into segments, audiences and sales.
Trusted by e-commerce, payments and fintech teams
Same budget. Better customers, fewer losses.
Three areas where better customer intelligence makes a difference.
Read the case studies in our knowledge base →
Coverage depends on each person's digital presence and country, so not every profile contains every signal. Read the documentation →
See the whole customer, not just the order.
Your store knows a name, an address and a phone. SocialScore adds who that person is from one email or phone in under 5 seconds, and the Pixel adds how they behave on your store.
Pablo Dias
- pablo.d***@gmail.com
- +359 88* *** *41
- Sofia 1000, Bulgaria
- 3 orders, €214 total, cash on delivery
Real profile screens. Personal data is masked by role in the platform.
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A plain-language picture of every customer, plus the signals that matter for selling: real person or bot, digital presence, contact quality and shopping intent.
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Occupation, industry, company size and education where public, to set the right tone, offer and price point.
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Where the customer lives online: platforms registered by email and phone, preferred chat channels, and depth of presence against your country.
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30+ interest categories, each compared with the average customer in your country, so you know what to offer before they tell you.
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Valid or disposable contacts, exposure records and bot signals, so risky cash-on-delivery orders get reviewed before they ship, plus the segments the customer matches.
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What the SocialScore Pixel sees on your store: traffic class, behavior and device consistency, source and campaign, viewed products and carts, joined to the person the moment they identify.
Human, good customer or bot? Test yourself.
Run a free SocialScore Check on your own email and phone and see the profile a store would see. Results are not stored.
Segment by who they are, not just what they bought.
Good and loyal customers, risky orders, info bots, AI shopping agents and bad bots, sorted across your whole base and traffic.
Meta, Google, email & CRM Turn profiles into patterns you can act on.
Where your buyers live online, who comes back, and who each channel really sends you.
Advertise where your buyers already are
Your base's digital footprint: the platforms and chat apps your buyers use, and the ones you pay for in vain.
Know which customers stay
Repeat purchases and LTV by interest, segment or channel: who stays, who leaves, and who to stop chasing.
See what each channel really sends
The segments behind every source, with a flag when a channel starts sending bots or different customers.
Illustrative data from a sample store.
You've paid for the click. Now meet the customer.
Who is behind every visit and order, which segments to build on, and the numbers to prove it.
Stop losing money to bots and risky orders.
One layer connects your marketing with risk prevention against malicious automated attacks: what you learn about a customer for selling also protects every order.
Find, understand and keep the right buyers
- Interest-based segments and personalization
- Lookalike seeds built from real buyers, not bots
- Clean email lists: invalid, disposable and fake sign-ups flagged
- Real traffic quality per ad channel
Stop automation and risky orders before they cost you
- Bad bots identified and kept out of your ads and metrics
- Fake contact data and bot sign-ups flagged
- Risky cash-on-delivery orders reviewed before they ship
One customer intelligence layer. Better growth, less waste.
From one email to a customer you actually know.
How SocialScore builds an AI Customer Persona from external data in real time.
The next customer may be an agent. Make your store ready.
AI shopping agents now discover products, compare offers and start purchases for people. Most stores are built for people browsing pages. SocialScore recognizes each type of visitor and serves your existing store to agents as machine-readable data, no second store needed.
Human shoppers
Real people with interests, a digital footprint and buying intent.
Understand, segment, personalizeAI shopping agents
Legitimate agents buying on behalf of a person. They want data and checkout, not HTML.
Recognize, inform, short path to checkoutMalicious bots
Scrapers, inventory hoarders, click fraud and fake sign-ups that burn budget and stock.
Identify, flag, keep out of ads1. Recognize the agent
The Pixel tells a human, a legitimate AI shopping agent and a bad bot apart at entry.
2. Link it to the person
Every agent purchase is saved to the profile of the person it shops for.
3. Serve machine-readable data
Catalog, stock, prices, delivery and payment methods, from your platform's standard APIs.
4. Short path to checkout
Under your agent rules, to your standard checkout.
Poppy-readyKnow who the agent represents. Get ready for what it is allowed to do.
Agent mandates, such as budget, quantity and purchase permissions, are being standardized through the Personal Agent Protocol (Poppy), an open standard developed by companies including Sierra, Meta, OpenAI, Shopify, Stripe and Walmart. SocialScore is designed to read and support verifiable mandates as these standards mature.
Read the declared mandate · Verify it is authentic · Authorize the specific purchase. Today SocialScore links the agent to its person and applies your store rules; reading, verifying and authorizing mandates are built for next.
- Human, agent and bot recognition
- Agent linked to the person it shops for
- Your store rules on every agent order
- Machine-readable store and checkout path
- Read declared agent mandates
- Verify they are authentic
- Authorize the specific purchase
- Decoy stock and prices for bad bots
Every sale now has six parties. Only one is a stranger.
An agentic purchase runs through an AI agent, the merchant, the bank, the payment provider, the courier and the customer. Five are known parties in the transaction. The customer behind it is the missing link, and SocialScore closes that gap.
The agent path
Served from your platform's own standard APIs, such as the WooCommerce Store API.
- Catalog with variants, stock and prices
- Delivery and payment methods
- Your rules: automatic checkout, agent and quantity discounts
- A private entry point per agent session, invisible to bad bots
{
"store_name": "Your Store",
"allow_autonomous_checkout": true,
"ai_autonomous_discount_pct": 5.0,
"bulk_threshold_units": 10,
"bulk_discount_pct": 10.0,
"system_instructions": "Programmatic checkout active. Return JSON only. No HTML.",
"mcp_endpoint": "https://yourstore.com/api/mcp/v1"
}SocialScore MCP server
Claude, ChatGPT, Gemini and your own AI systems ask SocialScore for customer context through the Model Context Protocol.
- Customer context by email, phone and country
- Session check: human, AI agent or bot
- Segment matches and audience analysis
- Plain-language questions about your own data
{
"interests": {
"value": [{"category": "travel_and_tourism",
"level": "high", "vs_country_avg": "+42%"}],
"source": "email_signals",
"confidence": "high",
"reason": "Registered on Booking and Airbnb"
}
}Access only with your SocialScore login (OAuth) or API key. Every answer carries its source, confidence and reason. Signals and context, never decisions.
Built for e-commerce. Ready for AI.
E-commerce
Every new customer enriched, profiled and placed in a segment built on your own store's base.
AI & Agentic Commerce
Context for chatbots, recommenders and agents, so they stop guessing who they're talking to.
Modules for every business that serves end customers
Anyone who works with end customers needs to know them as if they were standing right in front of them, especially in a digital world this technical.
Marketing agencies
You pitch creative. You pitch channels. You still don't have an answer for "who's the customer?"
Turn "audience intelligence" into a premium service clients can't get anywhere else.
Explore Marketing →Gaming & iGaming
Your UA budget finds installs. It doesn't find players worth keeping.
Spot high-value players and bonus abusers at registration, before the first deposit.
Explore Gaming → Gaming Marketing Persona iGaming Customer Persona Personas for Gaming AgenciesCustomer service
You know the job. You still don't know who's actually calling.
Know who's calling before you pick up: qualify leads and cut no-shows before they cost you.
Explore Customer Service →Fintech
You approve applications in seconds. You still don't know who's asking.
Catch fraud earlier, speed up onboarding, and identify genuine applicants your current checks miss.
Explore Fintech → Fintech Customer Persona Fintech Marketing Persona Instalment Payments RiskLive in 10 minutes. No developers needed.
Start right away in the dashboard with no integration at all, or connect the API in about 10 minutes, even without a technical team.
SocialScore Pixel
A light, non-blocking snippet of about 7 lines, installed like Google Analytics. Classifies every session and joins the persona when the visitor identifies.
Dashboard & API
Upload a customer list in the dashboard today, or connect the API in about 10 minutes: one call with email, phone and country returns the profile in under 5 seconds.
MCP server
Connect SocialScore to Claude, ChatGPT, Gemini or your own AI systems with your SocialScore login or API key.
Beyond these, we also build custom integrations for your exact stack.
We don't replace your stack. We make it smarter.
SocialScore adds the missing customer layer to the tools you already use.
| Your tool | What it already does | What SocialScore adds |
|---|---|---|
| Web analytics | Shows what visitors did | Who is behind each visit: human, AI agent or bot |
| CRM & CDP | Organizes the data you already have | External signals on every customer |
| Email platforms | Send your campaigns | Clean lists and interest-based segments |
| Ad platforms | Reach audiences at scale | Seed audiences built from your real buyers, cleaned of bots |
| Fraud tools | Catch suspicious activity | Marketing context on the same customer |
| Commerce platforms | Sell your products | Visitor recognition and a machine-readable path for AI agents |
Start with a 30-day pilot for €29.90
About €1 per check. No integration fees. Both plans start with the same €29.90 pilot: Business gives you twice the checks and the full feature set.
Start the pilot
€29.90 for 30 days: 100 checks on Player, 200 on Business.
Upload 100 customers
Straight from your store or CRM export, in the dashboard. No integration needed.
AI Persona & clean list
See who your buyers really are, and which contacts are risky or fake.
Automate
Connect the API in about 10 minutes. Every new customer is profiled and segmented on arrival.
All prices exclude VAT
Player
Business
Enterprise
Compare all plan features
| Feature | Player | Business | Enterprise |
|---|---|---|---|
| Price | €99 / month | €499 / month | Individual |
| 30-day pilot (€29.90) | 100 checks | 200 checks | - |
| Checks included | 100 / month | 500 / month | 10K+ / month |
| Additional check | €1 | €1, discounts for 10K+ | Individual |
| Dashboard | ✓ | ✓ | ✓ |
| Digital footprint | ✓ | ✓ | ✓ |
| Real-time data | ✓ | ✓ | ✓ |
| Segmentation | ✓ | ✓ | ✓ |
| Persona analyses | ✓ | ✓ | ✓ |
| Inspector MarSel | ✓ | ✓ | ✓ |
| Analytics (Pixel required) | 12 months | 12 months | 12 months |
| AI Promo | ✓ | ✓ | ✓ |
| API access | - | ✓ | ✓ |
| Phone lookup | - | ✓ | ✓ |
| Support | Online | Email, 1 business day | Email & phone, 24 hours |
| Unlimited users | - | ✓ | ✓ |
| Training models | - | ✓ | ✓ |
| Custom dashboard | - | ✓ | ✓ |
| Custom rules & risk signal rules | - | - | ✓ |
| White label | - | - | ✓ |
| Data set & data science expert | - | - | ✓ |
Case studies: CAC drops 22-25% once acquisition spend follows Predictive-Match segments. Typical range: ROAS improves 3-30% depending on sector, business and product. Commerce protection: about 20% fewer undelivered COD orders. All for about €1 per check.
Just exploring? Try our free tools: Free SocialScore Check · AI Customer Persona Generator · AI Adoption Score · Revenue Impact Calculator · Marketing Forecaster · AI Prompt Vault
Built for your legal team, too
SocialScore returns signals only, never a score, probability or likelihood value. We do not rely on "we only inform": under CJEU C-634/21 (SCHUFA), a provider whose output a decision draws strongly on can itself fall under GDPR Art. 22, which is why our contracts restrict use.
Latest from the knowledge base
"SocialScore is a radically new holistic solution leveraging open source intelligence to analyze customer behavior and deliver actionable marketing insights."
European Innovation Council (EIC)
Questions e-commerce teams ask us
SocialScore.io is the Customer Intelligence Layer for e-commerce and agentic commerce: it identifies human shoppers, AI shopping agents and bots, profiles new sign-ups, flags risky cash-on-delivery orders and cleans email lists to lower CAC.
What is SocialScore?
SocialScore is the Customer Intelligence Layer for e-commerce and agentic commerce. It tells online stores who or what is on the other side of the screen: a human shopper, a legitimate AI shopping agent or a malicious bot. For people, it turns one email or phone into an AI Customer Persona from 500+ signals across 300+ digital source points. For agents, it serves the store as machine-readable data with a short path to checkout. For bots, it helps keep them out of your stock, metrics and ads.
How can e-commerce stores tell human shoppers from AI shopping agents and bots?
The SocialScore Pixel reads session behavior and device signals and classifies each visit as a human shopper, a legitimate AI shopping agent, an info bot or a bad bot. Humans get the personalized storefront, legitimate agents get short machine-readable paths to purchase, and info bots and bad bots are kept out of your human metrics and ad audiences.
How does SocialScore lower customer acquisition cost (CAC)?
By showing you who your best buyers are and helping you find more of them. Ad spend follows segments that match your real customers, bot traffic stops consuming budget, and offers are personalized from the first visit. Across our sector case studies CAC dropped 22-25%, with SocialScore's own cost included.
What does SocialScore cost?
Player is €99 per month with 100 checks included. Business is €499 per month with 500 checks and the full feature set, including API access and phone lookup. Additional checks are €1 each, with discounts above 10,000 per month. Both plans start with a 30-day pilot for €29.90: 100 checks on Player and 200 checks on Business. Enterprise is priced individually for 10,000+ checks per month. No integration fees. Prices exclude VAT.
What is the Customer Intelligence Layer?
It is SocialScore's core product: a layer between your business and your customer data that identifies every visitor, enriches each customer with external signals in real time and turns that into segments, audiences and the right experience for every visitor. Every system you run, from ads to checkout to your AI chatbot, works from the same understanding of the customer.
What is agentic commerce and how does SocialScore prepare my store for it?
Agentic commerce is when AI agents discover products, compare offers and buy on behalf of people. SocialScore recognizes a legitimate AI shopping agent at entry and serves your existing store to it as machine-readable data from your platform's standard APIs: catalog, stock, prices, delivery, payment methods, your agent rules and a short path to your standard checkout. The path is private for each agent session, and every agent purchase is saved to the profile of the person it shops for.
What are the best AI tools to prevent uncollected cash on delivery (COD) orders in e-commerce?
Uncollected COD orders usually come from fake contact details, bots and buyers with no real intent to receive the parcel. SocialScore checks the email and phone behind each order at checkout and returns risk signals, such as invalid or disposable contacts, a missing digital footprint and bot patterns, before the parcel ships. Your team decides what happens next: call to confirm, ask for prepayment or hold the order. In Southeastern Europe 5-15% of orders go undelivered, so screening before dispatch protects courier costs and margin.
How long does it take to start with SocialScore?
You can start right away in the dashboard with no integration: upload a customer list and see who your buyers are. Connecting the API takes about 10 minutes, even for non-technical teams. The SocialScore Pixel is a snippet of about 7 lines, installed like Google Analytics.
What is an AI Customer Persona?
An AI Customer Persona is a customer profile built from real signals instead of surveys or assumptions: verified contact data, digital footprint, platform presence, interest categories compared with your country and on-site behavior from the SocialScore Pixel. SocialScore builds one from a single email or phone number in under 5 seconds.
How do I build Meta and Google lookalike audiences from my best customers?
Enrich your customers, build a segment from your best buyers, for example your top 100, and send it in one click to Meta or Google as a target audience, lookalike seed, retargeting or exclusion list. Match keys are hashed and every audience is cleaned of bots and fake contacts first, so the lookalike learns from real buyers instead of noise.
How can I detect risky profiles and fake orders in WooCommerce before shipping?
Connect SocialScore to your WooCommerce checkout through the API or the SocialScore Pixel. Every new order is enriched in real time with contact verification, digital footprint and human-or-bot signals, and flagged orders can be reviewed before fulfilment. Magento and custom or headless stacks are supported too. SocialScore only provides the signals; the decision to ship, confirm or cancel stays with you.
What is the SocialScore Pixel and how does it handle consent?
The SocialScore Pixel is a light, non-blocking snippet that tells human, AI agent and bot sessions apart and links on-site behavior to the AI Customer Persona once the visitor identifies. Security signals are used only to separate people from automation and protect your store; they never score or rate people. Marketing signals are sent only when you enable them and your visitors have consented, and the Pixel follows your cookie banner, including Google Consent Mode. The responsibilities of SocialScore and of your business are set out in our GDPR Compliance Guide and Legal & Trust Center.
More questions (10)
Can SocialScore check an AI agent's shopping mandate?
Today SocialScore tells humans, AI shopping agents and bots apart, links each agent to the person it shops for and applies your store rules to every agent order. Agent mandates, such as budget, quantity and purchase permissions, are being standardized through the Personal Agent Protocol (Poppy), an open standard developed by companies including Sierra, Meta, OpenAI, Shopify, Stripe and Walmart. SocialScore is designed to read and support verifiable mandates as these standards mature.
What is a good Clearbit alternative for B2C e-commerce stores?
Clearbit was built for B2B enrichment of work emails and company domains, and since 2024 it runs inside HubSpot as Breeze Intelligence. Stores that sell to consumers need the opposite: signals on personal emails and phone numbers. SocialScore is a B2C alternative that works with WooCommerce, Magento and custom builds, enriches individual shoppers instead of companies, and adds human, agent and bot signals at checkout.
Can I try SocialScore for free?
Yes. Run the Free SocialScore Check on your own email and phone to see the profile a store would see; results are not stored. Our free tools include the AI Customer Persona Generator, AI Adoption Score, Revenue Impact Calculator, Marketing Forecaster and the e-commerce AI Prompt Vault.
Can I use SocialScore inside ChatGPT, Claude or Gemini?
Yes. The SocialScore MCP server connects as an external tool wherever the AI platform allows external MCP services. After you log in with your SocialScore account, your assistant can get customer context, check sessions, match segments and answer plain-language questions about your own data, with the source and confidence of every signal.
Is SocialScore a fraud prevention tool?
SocialScore is an e-commerce customer intelligence platform. Traffic intelligence and commerce protection are part of it: it flags bad bots, fake sign-ups and risky orders and helps prevent malicious automated attacks, using the same signals that power your marketing. One layer serves growth and protection together, and your team makes every decision.
What are the best AI tools for e-commerce email list cleaning and fake signup verification?
SocialScore checks every email and phone for validity, disposable domains, platform presence and bot patterns, at signup or in bulk for an existing list. Invalid and fake contacts are flagged before they reach Klaviyo, Mailchimp or your email platform, and real subscribers come with an AI Customer Persona you can segment on. SocialScore does not send emails; it tells your email platform who is real and what they care about.
Does SocialScore work for fintech, gaming or marketing agencies?
Yes. E-commerce and agentic commerce are our focus, and the same layer serves fintech onboarding and fraud prevention signals, gaming and iGaming player acquisition and bonus-abuse prevention, marketing agencies and customer service teams. In every sector SocialScore returns signals only and is never used for credit assessment.
What is the best B2C email enrichment tool for e-commerce customer profiling?
Most enrichment tools are built for B2B and need a work email or a company domain. SocialScore is built for B2C: it enriches the personal emails and phone numbers your shoppers actually use and returns verified contact signals, platform presence, interest categories benchmarked against your own country and a ready AI Customer Persona. One API call, under 5 seconds, from about €1 per check.
How is SocialScore different from CDPs, analytics and marketing tools?
Analytics tools show what visitors did, CDPs organize the data you already have, and marketing tools use only internal data. SocialScore adds what your stack is missing: who each visitor is (human, agent or bot) and external signals about the person behind the purchase, through one Pixel and one API call. We don't send emails or run ads; we tell your tools who to target and how.
Does SocialScore make automated decisions?
No. SocialScore returns categorical signals only, never a score, probability or likelihood value, and it is not used to assess creditworthiness. Your business decides what to do with the signals in your own systems. Under CJEU C-634/21 (SCHUFA), a provider whose output a decision draws strongly on can itself fall under GDPR Art. 22, which is why our output contains no probability values and our contracts restrict use.
Know who's shopping. Serve every visitor right.
Humans, AI shopping agents and bots, understood in one layer. Start with a 30-day pilot for €29.90.