We don't just optimize processes. We optimize the customer. SocialScore reveals WHO your visitors really are using 500+ external digital characteristics (not just your internal analytics). The leading AI Customer Persona solution for e-commerce and fintech, enabling hyper-personalization, predictive segmentation, and conversion intelligence.
What's your role? Pick it, and we'll show you your customers' persona.
Personalize offers, cut CAC, and stop losing customers to platforms that know them better than you do.
Explore E-commerceGive your chatbot, recommender, and pricing engine the context to stop guessing who they're talking to.
Explore AIApprove more good applicants, catch fraud earlier, and see thin-file customers your bureau can't.
Explore FintechTurn "audience intelligence" into a premium service clients can't get anywhere else.
Explore MarketingKnow who's calling before you pick up: qualify leads and cut no-shows before they cost you.
Explore Customer ServiceSpot high-value players and bonus abusers at registration, before the first deposit.
Explore GamingIllustrative model, general EU e-commerce: ~50% bot traffic (industry-wide), ~71.7% EU cart abandonment (Baymard, 2025), 1.4-1.8% blended session-to-purchase rate for a comparable category (Triple Whale/SQ Magazine, 2026), €65 default AOV for EU tech & accessories (adjustable 20-100). SocialScore's own fee (~€1/verified lead) is included in the "With SocialScore" cost above, it is not hidden. For the same ad budget, the Customer Persona lets targeting reach ~20-25% more real buyers; from registration onward, SocialScore also personalizes by segment, interests, and risk, lifting registration, cart, and checkout conversion too.
Traditional analytics tell you what users did. Our AI Customer Persona technology tells you who they are. Using 500+ external digital characteristics (social presence, interests, digital footprint), we build comprehensive personas before users even fill out a form. That's the power of external intelligence.
A visitor arrives with just an email or phone.
One click starts the SocialScore check.
Enriched profile, interests, footprint, sorted.
Loyal profiles reach checkout and power look-alike targeting, retargeting, and remarketing optimization for Google & Meta.
We connect marketing with risk: what's searched for online is exactly what the back office expects. Marketing becomes measurable, concrete.
See how SocialScore builds an AI Customer Persona from external data in real-time.
Beyond these, we also build custom integrations for your exact stack.
Most tools optimize processes: better ads, faster funnels, smarter emails. SocialScore optimizes the customer. We use external data (300+ OSINT signals, 150+ local databases, 30+ digital interest categories) to build rich AI Customer Personas. This means e-commerce and fintech marketing teams finally know WHO they're talking to, enabling true personalization, accurate segmentation, and predictive analysis that actually works.
Create Your Free AI Customer Persona →Over 50% of internet traffic today isn't human. SocialScore is the Customer Intelligence Layer that tells you, in real time, whether you're talking to a human customer, a legitimate AI buying agent, or a bot that should never see your real inventory.
Real person, browsing and deciding. Has interests, a digital identity, communication preferences, and a fraud risk profile. Gets the personalized experience, appropriate offers, human-optimized UX.
Legitimate AI system acting on behalf of a human consumer. Wants product data and checkout, not HTML, not CAPTCHA, not marketing copy. Routed to the MCP JSON endpoint with agent-appropriate pricing.
Scraper, inventory hoarding bot, click fraud engine, or credential stuffer. Blocked, served ghost inventory, or silently deprioritized: never receives real stock or pricing information.
We give AI models context about the persona they're serving, so they don't have to ask. A chatbot would normally ask questions to learn a customer's interests; instead, we hand it that context directly from the persona, before the first message is even typed.
{
"store_name": "Your Store",
"allow_autonomous_checkout": true,
"ai_autonomous_discount_pct": 5.0,
"bulk_threshold_units": 10,
"bulk_discount_pct": 10.0,
"system_instructions": "Programmatic checkout active. Return JSON only. No HTML.",
"mcp_endpoint": "https://yourstore.com/api/mcp/v1"
}SocialScore helps e-commerce and fintech teams understand WHO their customers are, not just what they do. Use our AI Customer Persona technology for personalization, segmentation, and predictive analysis powered by external data.
Layer 1: What We Collect & Enrich
Email + phone + country → 300+ signals, under 5 seconds. Your own platform data can feed it too, not just email and phone.
Layer 2: What You Do With The Data
Works on our signals, or entirely on your own data: orders, channels, addresses, your own segments. Use us purely as software, if that's all you need.
AI Customer Persona for Conversion & Revenue
Know WHO your visitors are before they buy. Our AI Customer Persona reveals interests, preferences, and intent using external data, enabling true personalization, smarter segmentation, and predictive product recommendations.
AI Customer Persona for Identity & Risk
We don't make decisions. We empower yours. Our AI Customer Persona enriches user profiles with 500+ external digital characteristics so your internal models can make faster, more accurate assessments for onboarding and fraud prevention.
In 2026, demographics are obsolete. External data is the new currency. The AI Customer Persona has evolved from guesswork to real-time intelligence powered by OSINT.
Learn why forward-thinking e-commerce and fintech teams are switching from internal analytics to external customer intelligence.
We process signals on your instructions, for the purposes you set. We don't decide what happens to the customer.
You decide why the data is processed and what happens with the result. Every actual decision is yours.
The person the signals describe. Their GDPR rights (access, erasure, objection) route through you as controller.
Two purposes only: identification (verifying who someone is) and marketing (understanding what they might want), never anything else without your instruction.
Pass-Through (default): we return the signals, keep no copy. Storage Mode (opt-in): we retain the profile for you to re-query, deletable on request. Both are covered by the same DPA, signed before production use.
Because the Controller, your business, makes every actual decision, SocialScore sits outside GDPR Art. 22's automated-decision rules and outside the EU AI Act's high-risk (Annex III) category, which applies to the system that decides.
All prices exclude VAT
Real client results across our sector case studies: CAC drops 22-25% once acquisition spend follows Predictive-Score matches instead of broad targeting, for about €1 per check.
Average CAC in Europe is between €20 and €70.
Join e-commerce and fintech leaders who optimize the customer, not just the process.
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