Author: Socialscore
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Predict Customers with Detailed AI Customer Personas
Let’s Be Honest: Most Businesses Still Guess Who Their Customers Are We all whant to understand and predict customers persona… Here’s the brutal truth: Most businesses spend millions on marketing, risk scoring, and UX without ever really knowing who their customer is. They rely on Google Analytics demographics, Facebook interests, and some loose assumptions in…
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Guide to Creating AI Buyer Personas (2025)
Let’s Face It: Most Buyer Personas Are BS We’ve all seen them — the nice little PowerPoint slide with a stock photo, some random hobbies, a job title, and a quote like, “I just want solutions, not features.” That’s not a persona. That’s fiction. A buyer persona is supposed to help you know your customer…
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Alternative User Data: Empowering Consumer Lending
“Harnessing Alternative User Data: Empowering Consumer Lending with Socialscore” In the landscape of modern consumer lending, the utilization of consumer alternative data has emerged as a pivotal force, reshaping risk assessment, and enhancing marketing, sales & financial inclusion. Amidst this evolution, projects like Socialscore stand as beacons, leveraging alternative user data to revolutionize the industry.…
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Future of Marketing
Unveiling the Future of Marketing with OSINT: SocialScore’s Groundbreaking Innovation Dear Marketers, In today’s data-driven world, gaining insights into consumer behavior and preferences is paramount for businesses. As technology advances, so do the tools available for collecting and analyzing data. One such innovation that is poised to revolutionize the marketing landscape is the use of…
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Prevention with OSINT: Top 5 Best Practices
Enhancing Financial Fraud Detection and Prevention with OSINT: Top 5 Best Practices Intro: In today’s digital age, financial fraud poses a significant threat to businesses and institutions around the world. Detecting and preventing such fraudulent activities requires advanced tools and strategies. One such powerful tool is Open Source Intelligence (OSINT), which plays a crucial role…
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Unlocking Success for Financial Institutions
Unlocking Financial Success: How SocialScore Revolutionizes the Landscape for Financial Institutions In the digital age, where data reigns supreme, financial institutions are presented with an unprecedented opportunity to redefine their strategies, elevate their services, and establish unparalleled connections with their customers. Amidst this evolution, SocialScore emerges as a game-changing ally, propelling financial institutions towards a…
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The Future of Cookies in 2024: Adapting Marketing Strategies with SocialScore’s AI Tools
In recent years, the digital marketing landscape has been undergoing significant transformations, and one of the most impactful changes is the phasing out of third-party cookies. Browsers like Safari and Firefox have been blocking them for a while, and Google Chrome, the most widely used browser, is set to discontinue support for third-party cookies by…
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Unlocking the Power of Open Source Intelligence (OSINT) with SocialScore
In today’s digital age, information is abundant and readily accessible. Open-source intelligence (OSINT) refers to the practice of gathering and analyzing publicly available data for intelligence purposes. This vast pool of open-source data holds immense potential for businesses and organizations seeking valuable insights. SocialScore, a cutting-edge technology company, harnesses the power of OSINT to provide…
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Unlocking the Potential of AI & Empowering Businesses
Empowering Businesses: Unlocking the Potential of AI for Marketing and Fraud Prevention Jump in: In today’s fast-paced digital landscape, businesses face numerous challenges when it comes to effectively reaching their target audience and protecting themselves from fraudulent activities. However, a groundbreaking solution is emerging that promises to transform the way businesses approach marketing and fraud…
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Leveraging SocialScore for Customer Data Enhancement
Leveraging SocialScore for Customer Data Enhancement and Valuable Marketing Insights: A Case Study on DHL Logistics Introduction: In this case study, we explore how DHL, a leading global logistics company, utilized SocialScore’s innovative solution to enhance customer data and gain valuable insights for marketing purposes. By harnessing the power of SocialScore, DHL was able to…