Here is a case study for a financial institution using SocialScore:
Background: XYZ Financial Institution is a mid-sized bank that provides a range of financial products and services to its customers. They were looking for a way to improve their customer acquisition and retention rates, as well as reduce their operational costs. They were also concerned about fraud prevention and wanted to ensure their customer’s contact details were accurate and deliverable.
Solution: XYZ Financial Institution implemented SocialScore to validate their customer’s contact details and develop highly personalized marketing campaigns that resonated with their customers’ needs and interests. SocialScore provided them with insights into their customer’s preferred methods of communication, personal interests, job roles, and purchasing power, which allowed them to tailor their marketing campaigns to the specific needs and interests of their customers.
With SocialScore’s comprehensive social media lookup, XYZ Financial Institution gathered data from 60+ social media sites, including user avatars, bios, and profile information. This helped them to create detailed customer profiles that included information about their personal interests, location, and e-commerce and e-services interests. With this information, XYZ Financial Institution was able to craft highly personalized marketing campaigns that resonated with their customers on a deeper level.
SocialScore’s fraud prevention tools also helped XYZ Financial Institution to protect itself against fraudulent activity. With real-time data checks by phone and email, an API powered by SEON, and checks against global sanctions and watch lists, XYZ Financial Institution was able to prevent fraud and ensure that their customer’s information was secure.
Results: After implementing SocialScore, XYZ Financial Institution saw a significant improvement in customer acquisition and retention rates. By tailoring their campaigns to the specific needs and interests of their customers, they were able to increase their conversion rates and generate more revenue. They also saw a reduction in fraudulent activity, which helped to improve their overall security and reduce their operational costs.
Conclusion: XYZ Financial Institution was able to improve its customer acquisition and retention rates and reduce its operational costs by utilizing SocialScore. By validating their customer’s contact details and utilizing their customer’s preferences for communication, personal interests, job roles, and purchasing power, they were able to develop highly personalized marketing campaigns that resonated with their customers. SocialScore’s fraud prevention tools also helped them protect themselves against fraudulent activity and ensure their customer’s information was secure. Overall, SocialScore provided XYZ Financial Institution with a comprehensive platform that helped them to achieve their business goals and improve their overall customer experience.