Here is a case study for TELCO operators using SocialScore:
Background:
XYZ TELCO is a leading telecommunications provider that offers a range of services to its customers, including voice, messaging, data, and internet services. They were looking for a way to improve their customer engagement and reduce the number of customers who churned due to poor customer service or a lack of personalized communication. They also wanted to prevent fraud and ensure that they were only providing services to legitimate customers.
Solution:
XYZ TELCO implemented SocialScore to validate their customer’s contact details and personal information, as well as to develop personalized marketing campaigns that resonated with their customers’ needs and interests. SocialScore provided them with insights into their customer’s preferred methods of communication, personal interests, and job roles, which allowed them to tailor their marketing campaigns to the specific needs and interests of their customers.
With SocialScore’s comprehensive social media lookup, XYZ TELCO gathered data from 60+ social media sites, including user avatars, bios, and profile information. This helped them to create detailed customer profiles that included information about their personal interests, location, and communication preferences. With this information, XYZ TELCO was able to craft highly personalized marketing campaigns that resonated with their customers on a deeper level.
SocialScore’s fraud prevention tools also helped XYZ TELCO to protect itself against fraudulent activity. With real-time data checks by phone and email, an API powered by SEON, and checks against global sanctions and watch lists, XYZ TELCO was able to prevent fraud and ensure that they were only providing services to legitimate customers.
Results:
After implementing SocialScore, XYZ TELCO saw a significant improvement in their customer engagement and a reduction in the number of customers who churned due to poor customer service or a lack of personalized communication. By tailoring their campaigns to the specific needs and interests of their customers, they were able to increase their customer satisfaction and generate more revenue. They also saw a reduction in fraudulent activity, which helped to improve their overall security and reduce their operational costs.
Conclusion:
XYZ TELCO was able to improve its customer engagement and reduce its operational costs by utilizing SocialScore. By validating their customer’s contact details and utilizing their customer’s preferences for communication, personal interests, and job roles, they were able to develop highly personalized marketing campaigns that resonated with their customers. SocialScore’s fraud prevention tools also helped them to protect themselves against fraudulent activity and ensure that they were only providing services to legitimate customers. Overall, SocialScore provided XYZ TELCO with a comprehensive platform that helped them to achieve their business goals and improve their overall customer experience.