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SocialScore's Customer Intelligence Layer helps B2C service businesses — home services contractors, professional services practices, and membership or subscription brands — verify leads, protect expert time, and personalize follow-up. It flags fake and low-quality leads before a callback is spent on them, reduces no-shows on booked consultations, and personalizes win-back campaigns for at-risk members instead of one generic offer to everyone. Pricing starts at about €1 per verified profile, with volume pricing above 10,000 checks a month. A free demo and 500 free identity checks are available from SocialScore (DSNTech LTD, Sofia, Bulgaria).

The Customer Intelligence Layer — SocialScore

You know the job.
You still don't know who's actually calling.

The Customer Intelligence Layer that verifies leads, protects your team's time, and personalizes every follow-up — for home services, professional services, and memberships alike.

+22%
lead close rate, verified
Reference result, regional home services company prioritizing verified leads first — 3 full case studies inside.
1 API call
300+ signals
under 5 seconds
SocialScore.io — DSNTech LTD, Sofia, Bulgaria01 / 17 — SERVICE BUSINESSES
The Problem

The lead comes in.
Nobody knows if it's worth the callback.

Only 35% of calls from digital marketing qualify as real leads industry-wide — and the 5-minute response window that wins the job gets spent triaging the other 65%.

Home Services

78% of homeowners hire whoever responds first — but that fast response gets wasted on tire-kickers and wrong-area leads just as often as real jobs.

Professional Services

Bookings made two or more weeks out no-show at nearly 3x the rate of same-day ones — and every empty slot is an expert's billable hour gone.

Memberships & Subscriptions

Churn is silent until the cancellation email arrives — by then, a generic win-back offer is the only thing left to try.

Every Service Business

A generic follow-up to everyone reads as spam to the people it wasn't meant for, and misses the ones who actually needed it.

The Problem02 / 17 — SERVICE BUSINESSES
The One Thing Nobody Else Optimizes

Everyone optimizes the booking system.
Only we optimize knowing who's on the other end.

Better scheduling software, better CRMs, faster forms — every vendor sells you a smoother process. None of them tell you, before you spend a callback or a calendar slot, whether this is a real customer worth your time.

📅

Systems get optimized

Booking flows, reminders, dispatch software. Every vendor sells you this. It's necessary. It's not the gap.

🕳️

Knowing the customer is the gap

Without knowing who's real, urgent, and actually a fit, your fastest response still gets spent on the wrong lead.

🎯

Knowing the customer is what we add

300+ real signals — verified, local, and matched to your best customer — before you spend the callback.

Without that, personalization is impossible — you either spam everyone the same offer, or burn your team's time on the wrong 40 minutes.
The One Thing Nobody Else Optimizes03 / 17 — SERVICE BUSINESSES
The Solution — We Give the Power Back

The lead platform gives you a name and a number.
We tell you if it's worth calling back.

SocialScore enriches an email or phone into 300+ external signals — verification, local presence, and fit — before your team spends a callback or a calendar slot on it.

LAYER 1

Data & Signals Engine

Email + phone + country → 300+ signals, under 5 seconds. Your own booking or CRM data can feed it too — not just email and phone.

LAYER 2

Software & Capabilities

Works on our signals — or entirely on your own data: job history, membership tenure, your own segments. Use us purely as software, if that's all you need.

Growth Engine Intelligence Engine Lead-Verification Engine
🧩

Your booking system, CRM, and dispatch software stay exactly where they are. SocialScore feeds the tools you already run with the context they were always missing.

The Solution04 / 17 — SERVICE BUSINESSES
How It Works

From a name and a number to
a lead worth calling back

STEP 1

Define the group

New leads, past clients, at-risk members — any audience you choose.

STEP 2

Enrich & verify

300+ signals per identity, under 5 seconds. Batch mode for full lists.

STEP 3

Segment & predict

Behavioral segments matched automatically from external signals.

STEP 4

Act in real time

Every new lead matched and prioritized before your team makes the call.

How SocialScore works: OSINT data sources into SocialScore, out to CRM, Cloud, E-commerce and Marketing tools
How It Works05 / 17 — SERVICE BUSINESSES
Inside the Platform

No devs required —
this is the actual product

Everything below is live in the SocialScore dashboard — no integration needed to see it working.

SocialScore customer dashboard
Dashboard — digital footprint, comms preference, Health Scores for any lead or client list.
SocialScore single profile lookup result
Single Lookup — one email or phone → full profile, under 5 seconds.
SocialScore segment comparison view
Segment Compare — booked vs. no-show, benchmarked vs. country average.
Inside the Platform06 / 17 — SERVICE BUSINESSES
The Signals That Matter Here

One call returns
nine different kinds of answers

Verification

Deliverable, disposable, or breach-exposed email? Valid, reachable phone? Real, before you spend the callback.

🧭

Interests

15 categories, benchmarked vs. country average — what to actually lead with in the follow-up.

❤️

Health Scores

Social, Email, Phone, Fraud, Buyer Power (in dev.) — a snapshot of how real and reachable this lead is.

📈

Predictive Matching

Every lead matched against your best customer segment, automatically, in the same call.

🗺️

Digital Footprint

Where they actually live online — a real, stable identity vs. a form filled in on a whim.

🪪

AI Customer Persona

A ready-made persona your front desk, sales team, or AI booking assistant can act on immediately.

📝

Booking Stage

New inquiry, booked-but-far-out, or repeat customer — know exactly where this contact stands.

🤖

Human or Bot

Flags spam form-fills and bot submissions before they eat a real callback slot.

📍

Local Market Presence

100+ local platforms per country — the strongest tell that this lead is genuinely in your service area.

The Signals07 / 17 — SERVICE BUSINESSES
Your Existing Customer Base

Same 5,000 past clients.
Same win-back budget. Very different outcome.

A worked example, from the service business's side — what changes when SocialScore sits between your old client list and your next campaign.

Before — without SocialScore
Who's actually worth re-contactingUnknown — treated as one list
Win-back campaignSame offer, blasted to all 5,000
Dead / invalid contactsNot screened out
Rebooked clients120
Next campaignStarts from zero again
After — with SocialScore
Who's actually worth re-contactingAll 5,000, in 5 sec each — €1/check
Win-back campaignRight offer, matched by persona
Dead / invalid contactsFlagged before you pay to reach them
Rebooked clients270 (+150)
Next campaignSame list, auto-refreshed
Cost to know everyone
5,000 × €1 = €5,000
Cost per rebooking — blind
€6,000 ÷ 120 = €50
Cost per rebooking — targeted
€6,000 ÷ 270 = €22
Net this campaign
+150 clients, same budget

Why: the 120 vs. 270 rebookings are the same €6,000 campaign budget — the only thing that changed is knowing who's actually worth reaching, from the €5,000 identification pass. Separately: dead and invalid contacts get flagged before your team wastes call time or ad spend chasing them, and the same list stays useful every time you run this campaign again.

Your Existing Customer Base08 / 17 — SERVICE BUSINESSES
One API Call, Five Decisions

Verify. Prioritize. Personalize.
Then protect your team's time.

Every new lead gets the same call, before your team spends a minute on it.

SocialScore single profile result
One real profile result — this is what the call above actually returns.
Lead verification
Real phone, real email, locally present — worth the callback.
Priority ranking
This lead goes first — the 5-minute window goes where it counts.
📈
Predictive match
88% match to your best-converting customer segment.
🎯
Personalized follow-up
Interest and channel fit tell you what to lead with, and where.
🚫
Junk-lead flag
Fraud Score 82, disposable phone — deprioritize, don't call yet.
One Call, Five Decisions09 / 17 — SERVICE BUSINESSES
SocialScore Is a Growth Engine, Not Just a Filter

Nine ways this turns into
money you can point to

🏆

Client Health Report

Branded PDF from a CSV upload — forwarded up the chain, not filed away.

📤

Google Ads & Meta Export

Push your best customers as a hashed-email audience for local acquisition.

Lead-Verification Engine

Real leads first — the 5-minute-response window stops going to waste.

🎯

Precision Targeting

Ad spend goes to Predictive-Match audiences, not broad local targeting.

🧠

Needs Mapping

Know what this client actually needs before the front desk picks up.

✍️

Content & Offer Direction

Messaging shifts by segment — instead of one flyer for the whole list.

Booking Path Personalization

High-fit leads get the fast track; low-fit ones get nurtured, not ignored.

👋

Welcome & Onboarding Flow

Day-1 messaging tailored to the persona, not a generic welcome packet.

⏱️

Channel & Timing Optimization

Right channel, right moment, based on the digital footprint already on file.

The Marketing Effect10 / 17 — SERVICE BUSINESSES
Case Study 1 — Local / Home Services

2,000 leads/month,
regional HVAC & plumbing company

Only 35% of digital leads qualify industry-wide, and 78% of homeowners hire whoever responds first — so knowing who's real, before the callback, is what wins jobs.

Before SocialScore
Lead-to-job close rate7.8%
Jobs booked/month156
Response orderFirst-in, first-called
After SocialScore
Lead-to-job close rate9.5% (+22%)
Jobs booked/month190 (+34)
Response orderVerified & local-presence first
Extra revenue
+€15,300/mo
Avg job value
€450
SocialScore cost
€2,000/mo
Annualized net
€160K+

Why, and where the data comes from: each inbound lead is checked against public verification and local-presence signals the instant it arrives — a real phone number, a real person, genuinely inside the service area. That's what lets dispatch call the strongest lead first instead of whoever happened to submit first, inside the 5-minute window homeowners actually respond to. Cost basis: 2,000 leads/month × €1. Benchmarks: 35% average lead-qualification rate, 7.8% average close rate, 78% first-responder-wins rate (CallRail, Estatehub, LeadConnect — 2026).

Case Study — Home Services11 / 17 — SERVICE BUSINESSES
Case Study 2 — Professional Services (Consumer-Facing)

300 consultations booked/month,
personal financial advisory practice

Consultations booked far in advance no-show at nearly 3x the rate of same-day ones — and an advisor's calendar slot is the most expensive thing the business owns.

Before SocialScore
No-show rate28%
Completed consultations216/month
New clients/month (25% convert)54
After SocialScore
No-show rate15% (−13pp)
Completed consultations255/month (+39)
New clients/month (25% convert)64 (+10)
Extra revenue
+€8,000/mo
Avg client value
€800
SocialScore cost
€300/mo
Annualized net
€92K+

Why, and where the data comes from: every booking is verified before it's confirmed on the calendar — a real identity with a genuine digital footprint, matched against the practice's actual client fit. That screens out the spam fills and clear mismatches that drive the no-show rate up, protecting the advisor's calendar for the consultations likely to actually happen. Cost basis: 300 bookings/month × €1. No-show benchmark: bookings 15+ days out no-show at close to 3x same-day rates (appointment-setting industry data, 2026); this case assumes a conservative −13pp improvement, not full elimination.

Case Study — Professional Services12 / 17 — SERVICE BUSINESSES
Case Study 3 — Membership / Subscription Service

15,000 active members,
consumer wellness membership brand

A generic win-back email treats every at-risk member the same — the members actually worth saving get the same offer as the ones who were never coming back.

Before SocialScore
At-risk members/month600
Win-back rate8%
Members saved/month48
After SocialScore
At-risk members/month600 (unchanged)
Win-back rate18% (+10pp)
Members saved/month108 (+60)
Extra monthly revenue
+€2,100/mo
Membership price
€35/mo
SocialScore cost
€600/mo
Annualized net
€18K+

Why, and where the data comes from: each at-risk member is matched against their real interest and engagement signals, so the win-back offer is chosen per member instead of blasted identically. Personalized, segment-matched retention campaigns are documented to lift response well above generic blasts (industry benchmarks, 2026); this case uses a conservative absolute improvement, not the higher multiples reported elsewhere. Cost basis: 600 at-risk members checked/month × €1.

Case Study — Membership / Subscription13 / 17 — SERVICE BUSINESSES
Why Not Build It Yourself

The Customer Intelligence Layer
vs. what you have today

Comparison SocialScore Lead Aggregator Platform Generic CRM In-House Build
Cost to start€0Per-lead fee, every leadMonthly seat cost€200K+
Verifies before you pay for the leadYesNo — you pay per lead regardlessNot its jobDepends on build
You keep the relationshipYes, always yoursShared with every competing bidderYesYes, if you build it
Time to first result1 dayImmediate, no verificationImmediate, no verification6+ months

What's actually broken about knowing your customer today

Lead platforms sell you a name and number, not a real person Your CRM only knows what the contact typed into a form Every competing bidder gets the exact same lead you paid for Churn shows up only after the cancellation, not before
Every tool automates the process. The one question nobody's fully answered is is this lead even real?
Comparison14 / 17 — SERVICE BUSINESSES
It Plugs In — Nothing Gets Replaced

Built to
improve what you run, not to replace it

SocialScore was designed as an enrichment layer from day one — your booking system, CRM, and dispatch software keep working exactly as they do today.

Booking & Scheduling
CRM / Field Service
Membership Platforms
Email / SMS
Custom Stack
🔬

Your own Data Science team, on call

Every account includes access to our data science team — for signal interpretation and integration.

⚙️

Customized to your exact stack

Proprietary booking flow or dispatch system? We build a custom module to your specification.

🤖

AI Tools

Booking chatbots, front-desk assistants — connected via MCP, so your AI gets real context too.

🗄️

Any Platform, Any Webhook

Any platform with a webhook or an import can pull SocialScore signals through the API — no vendor lock-in.

Fits Your Stack15 / 17 — SERVICE BUSINESSES
Built to Be Trusted With This

Handling customer and lead data means
compliance isn't optional

Where we are
✅ Informational signals & lead verification
✅ Fraud and invalid-lead indicators
✅ Segmentation and personalization signals
Where we are not
🚫 Not a lead marketplace reselling your contacts
🚫 Not shared with any other business
🚫 Not a credit or eligibility score

Every enriched profile belongs to your account alone — never pooled, shared, or sold on to another business, including your own competitors.

GDPR — Standard Tier

Public digital-footprint data only — never Art. 9 special-category data.

ISO/IEC 27001:2022

Security practices aligned to the current information-security standard.

DPA Available

Put in place before any production use.

Pass-Through by Default

No PII retained unless you choose Storage Mode.

EU-Based Entity

DSNTech LTD, Sofia, Bulgaria.

Never Resold

Your enriched data is yours, never sold on.

Trust & Compliance16 / 17 — SERVICE BUSINESSES
Get Started Today

See
your own leads
through SocialScore — free.

Bring your own lead or client list. We'll enrich it live, in front of you, and show you exactly who's real — and who's worth the callback.

🎁
500 free checks
To test SocialScore on your own data, no cost, no commitment.
What happens next
1
Book a 20-minute call
2
Upload your own lead or client list
3
Walk out with your own Client Health Report — same day

office@socialscore.io · dimitar@socialscore.io · DSNTech LTD, Mladost 2, Sofia, Bulgaria

Get Started17 / 17 — SERVICE BUSINESSES
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