Customer intelligence
infrastructure.
Digital businesses are blind to the person behind the screen. SocialScore is the intelligence layer that changes that - from a single email or phone number, at enterprise scale.
Analytics and CRMs show what was bought — not who bought it. SocialScore fixes this gap. From just an email or phone number, our OSINT-driven AI extracts 500+ data signals to build a Digital Persona — the missing intelligence infrastructure for personalization, predictive segmentation, and 1-to-1 customer intelligence at scale. Revenue of €45K was generated in year one from our first enterprise client; four additional clients are in production at different billing stages.
360 Customer View — live product - View on site ↗
Target verticals & the problems we solve
Skyrocketing CAC and "blind" generic marketing campaigns.
Predictive segmentation by real-world lifestyle and interests — hyper-targeted marketing that lowers CAC and boosts retention.
Limited digital context on first-time customers; KYC friction driving onboarding drop-offs.
Alternative digital footprint data that enriches your existing onboarding context — feeding richer information into your internal models so you can streamline onboarding.
AI models output generic responses — they lack real user context.
We feed the missing "human context" into LLMs and CRMs, enabling true 1-to-1 personalization at scale.
Revenue, pipeline & commercial proof
E-commerce — Ozone.bg market leader, deploying SocialScore for digital onboarding & customer intelligence.
Fintech — MFG largest non-bank FI on Bulgarian market with operations on several EU markets · Amigo Leasing & UP Lease major leasing companies on Bulgarian market.
Payments — Paypercut innovative PSP and payment aggregator backed by top VC funds and powered by SocialScore digital persona enrichment.
Credissimo
eBag
CSKA
10npay
EGT
Contracts sent — awaiting close or actively in workshop phase.
Decathlon · Otto Group · Yettel · HighSky Commerce · Pick&Denzel · Gift-Tube · BigBank · Smile Credit · Stickcredit · winbet · Advent International · SalesManago · Wave · Videnov · PalmsBet / CT Interactive · Green Banana Group.
E-commerce Case Study — Customer Intelligence in Action
SocialScore enriches each new customer at the moment of registration - surfacing 500+ behavioural and social signals from a single email or phone. Ozone.bg uses this to personalise the onboarding journey and segment customers from day zero, before a purchase history exists.
AI-powered audience segments built on real digital signals - lifestyle, purchase intent, channel affinity - replace guesswork. Campaigns reach the right personas at the right moment, driving conversion and suppressing wasted spend.
The SocialScore Pixel classifies every web session in real time - Human, Lurker, AI Agent, or Bad Bot. For e-commerce, this means knowing whether a session is a shopper or an AI price-comparison crawler, and routing each accordingly via the MCP protocol.
AI Signal Validation — Where Marketing Meets Risk
In e-commerce: these signals predict purchase intent, product affinity, discount sensitivity, and churn risk. In financial services: the same signals feed risk and underwriting models. One intelligence layer - multiple industry applications.
New customers with zero purchase history get a rich digital persona from the first interaction. Works immediately after integration - no per-client calibration, no training period, no cold-start problem.
Customers with thin or ambiguous profiles get significantly more digital context - letting both marketing systems and risk models operate with much richer information than previously available.
Marketing, events & strategic partners
Selected in the Global Top 12 Innovation at MPE Berlin 2026 — competing against mature, funded startups from across Europe.
Officially recognised by the European Innovation Council (EIC). Part of the Mastercard Start Path & Agentic Commerce track — one of the few EU startups invited into the Agentic Commerce innovation cohort.
CEO presenting at DigiPay · panel — industry panel on digital payments innovation.
Won GITEX AI Serbia Pitching Contest — Free Booth at GITEX AI Belgrade 2027.
Mastercard — strategic partnership on Agentic Commerce. Active across the Start Path program, Agentic Commerce track, and Innovation Hub.
In negotiation: Bob Spence (UK market entry); active dialogue with EU Commercial Services, Visa, and Shopify, plus tech players Iris and Payware.
Our acquisition motion
E-commerce is our primary ICP — the segment where digital persona intelligence delivers the fastest, most measurable ROI. SocialScore functions as the AI infrastructure layer that powers smarter acquisition, better personalization, and deeper retention across every channel below.
Account-based motion across e-commerce, fintech, leasing, and payments leaders. Strong foothold in CEE (Bulgaria, Romania, Hungary, Greece) with structured expansion into Western Europe and DACH via partner channels — Mastercard Start Path, Visa, Shopify, EU Commercial Services. 16 deals in active negotiation and 250+ warm leads in pipeline.
Up to 1,000 free profile enrichments in demo mode — letting e-commerce operators experience SocialScore's 360 Customer View before committing. Low friction entry point that converts at higher intent than cold outreach alone.
For large customers: additional data layers and custom-trained models built around their specific product lines, customer base, and use case. Higher ACV, longer contracts, and deep integration that raises switching costs.
Native integrations with HubSpot, Clay, and Apollo embed SocialScore into the tools e-commerce and sales teams already use daily — creating pull-through adoption without a separate sales cycle.
Partnerships with local and international growth agencies — including Tabbo — who package SocialScore enrichment inside their client delivery. Agencies become a recurring distribution layer without additional headcount.
10% commission on revenue for up to 9 months per referred client. Structured to attract performance-driven partners — consultants, integrators, and domain specialists — who earn meaningfully while building a compounding referral base.
Beyond CDPs & simple marketing utilities
SocialScore bridges the gap between surface-level marketing tools and complex CDPs, delivering the best of both worlds: a 10-minute plugin deployment combined with deep, granular personalization. Unlike legacy solutions that blindly wait for the client's internal historical data, we instantly enrich anonymous profiles in real-time using our proprietary predictive OSINT signals. This eliminates "GA4 blindness," drastically optimizes marketing CAC, and unlocks customer intelligence from the very first touchpoint.
While traditional tools only block threats or rely on guesswork, SocialScore provides a live, single source of truth. Today's generative AI tools and customer support agents suffer from a severe lack of real-world user context — positioning them not as our competitors, but as high-value strategic partners that heavily rely on SocialScore's data layer to fuel true 1-to-1 intelligence.
Three tracks, 12 months
Scale & Independence
Scale standalone API capacity. Achieve 100% infrastructural data independence. Improved models and a new AI-first approach across the stack.
Native Integrations
Build plug-and-play modules for Shopify, Magento, and WooCommerce — instant merchant onboarding without engineering involvement.
Western Europe & CEE
Scale the outbound sales team to aggressively target Western Europe and CEE markets. AI-driven prospecting and outreach motion.
↗ Request GTM StrategyOperators who've been here before
Pre-seed extension targeting external European investors. This round is designed to achieve four milestones: establish a repeatable enterprise acquisition motion, reach €250K ARR, complete Shopify/WooCommerce/Magento native integrations, and position for a seed round in 2027.
The investment opportunity
E-commerce and AI are converging on the same infrastructure problem: neither can deliver on its promise without knowing who the customer actually is. SocialScore sits at that intersection — the data layer both need.
Global e-commerce revenue exceeded $6.3 trillion in 2024 and is projected to reach $8 trillion by 2027 (Statista). Despite this scale, most operators still rely on cookie-based or purely transactional data. Over 70% of online shoppers abandon without purchase — and the majority of that loss is invisible to existing analytics stacks. SocialScore fills this blind spot: enriching every visitor from the first session, before a purchase history exists.
The EU e-commerce market alone is a €900B+ opportunity (Ecommerce Europe, 2024) growing at ~12% annually — with CEE as one of the fastest-growing sub-regions and the segment where SocialScore already has live, paying clients.
The AI personalization market is projected to reach $107B by 2032 (Allied Market Research). But AI models without real customer context produce generic outputs — a well-documented limitation that tools like HubSpot, Clay, and Apollo are actively trying to solve from the CRM side. SocialScore solves it from the data side: a live enrichment layer that makes every AI integration smarter without requiring the enterprise to rebuild its stack.
Our 500+ signals per user feed directly into LLMs, CRM workflows, and marketing automation — turning AI tools from pattern-matchers into true 1-to-1 intelligence engines. This positions SocialScore not as an app, but as infrastructure.
Three forces are converging simultaneously: cookie deprecation erasing the historical tracking layer; AI agents entering the consumer web and creating a new traffic class that existing analytics cannot classify; and post-GDPR data scarcity making consented, OSINT-derived signals the only defensible enrichment path. SocialScore was built for exactly this moment — and already has live production clients proving it works.
Full due diligence package available on request — pitch deck, appendix, financial model, and legal documentation.
Built to be trusted, defensible, and instantly deployable.
AI Act alignment: SocialScore signals are informational enrichment outputs - all decisions remain with the client. The architecture is designed to operate outside Art. 22 GDPR scope (automated decisions with legal effect). We track EU AI Act developments to maintain alignment as the regulatory environment evolves.
Security: ISO/IEC 27001:2022 aligned framework implemented. Pixel: no PII collected, IP masked at ingestion, fingerprints hashed with immediate raw-data deletion, 30-day default retention.