The AI customer
intelligence layer.
Digital businesses are blind to the person behind the screen.
We change that — from a single email or phone number.
Analytics and CRMs show what was bought — not who bought it. SocialScore fixes this gap. From just an email or phone number, our OSINT-driven AI extracts 500+ data signals to build a 360° Digital Persona — the missing layer for personalization, predictive segmentation, and 1-to-1 customer intelligence at scale.
Target verticals & the problems we solve
Skyrocketing CAC and "blind" generic marketing campaigns.
Predictive segmentation by real-world lifestyle and interests — hyper-targeted marketing that lowers CAC and boosts retention.
Limited digital context on first-time customers; KYC friction driving onboarding drop-offs.
Alternative digital footprint data that enriches your existing onboarding context — feeding richer information into your internal models so you can streamline onboarding.
AI models output generic responses — they lack real user context.
We feed the missing "human context" into LLMs and CRMs, enabling true 1-to-1 personalization at scale.
Revenue, pipeline & commercial proof
E-commerce — Ozone.bg market leader, deploying SocialScore for digital onboarding & customer intelligence.
Fintech — MFG largest non-bank FI in region · Amigo Leasing & UP Lease top-two regional leasing co's.
Payments — Paypercut aggregator powered by SocialScore digital persona enrichment.
Credissimo
eBag
CSKA
10npay
IGT
Contracts sent — awaiting close or actively in workshop phase.
Decathlon · Otto Group · Yettel · HighSky Commerce · Pick&Denzel · Gift-Tube · BigBank · Smile Credit · Stickcredit · winbet · Advent International · SalesManago · Wave · Videnov · PalmsBet / CT Interactive · Green Banana Group.
Fintech Case Study — Data Enrichment Validation
Adds digital context for first-time customers with a limited information footprint — letting the fintech expand into previously underserved segments using its own decisioning logic.
SocialScore data delivers consistent enrichment across demographic groups (age, income brackets) immediately after integration — no per-client calibration required.
Significantly more digital context for customers in the grey-zones of the bureau profile — the fintech's existing models then operate with much richer information.
Marketing, events & strategic partners
Selected in the Global Top 12 Innovation at MPE Berlin 2026. Officially recognised by the European Innovation Council (EIC). Listed on Capterra, Gartner, and G2.
Stage & stand presence: ICE Barcelona GPeG Romania Europe E-commerce Leaders Forum Money Grow Digital4Sofia · panel lead Tech of Tomorrow · panel lead Ecommerce Europe BEA BFA Recursive NeuCurrent BBCC Own Live Event · Sofia
Mastercard — strategic partnership on Agentic Commerce. Active across the Start Path program, Agentic Commerce track, and Innovation Hub.
In negotiation: Bob Spence (UK market entry); active dialogue with EU Commercial Services, Visa, and Shopify, plus tech players Iris and Payware.
Suite of free public tools driving organic lead generation and product discovery from the SocialScore site header. Each tool delivers immediate value while qualifying interest and capturing intent.
Our acquisition motion
Two complementary engines drive growth — and a new free flagship tool is about to tip the balance heavily toward inbound.
Account-based motion across fintech, leasing, payments, and e-commerce leaders. Strong landing in CEE (Bulgaria, Romania, Hungary, Greece) and structured expansion into Western Europe & DACH via partner channels — Mastercard Start Path, Visa, Shopify, EU Commercial Services.
Five free public utilities (see Tools section above) deliver immediate value while qualifying intent and capturing leads. 250+ warm leads already generated from events and the existing tool suite. Each tool feeds enriched persona context back into the GTM engine.
Beyond CDPs & simple marketing utilities
SocialScore bridges the gap between surface-level marketing tools and complex CDPs, delivering the best of both worlds: a 10-minute plugin deployment combined with deep, granular personalization. Unlike legacy solutions that blindly wait for the client's internal historical data, we instantly enrich anonymous profiles in real-time using our proprietary predictive OSINT signals. This eliminates "GA4 blindness," drastically optimizes marketing CAC, and unlocks customer intelligence from the very first touchpoint.
While traditional fraud tools only block threats and static persona builders rely on guesswork, SocialScore provides a live, single source of truth. Today's generative AI tools and customer support agents suffer from a severe lack of real-world user context — positioning them not as our competitors, but as high-value strategic partners that heavily rely on SocialScore's data layer to fuel true 1-to-1 intelligence.
Where the capital goes next
Scale & Independence
Scale standalone API capacity. Achieve 100% infrastructural data independence. Improved models and a new AI-first approach across the stack.
Native Integrations
Build plug-and-play modules for Shopify, Magento, and WooCommerce — instant merchant onboarding without engineering involvement.
Western Europe & CEE
Scale the outbound sales team to aggressively target Western Europe and CEE markets. AI-driven prospecting and outreach motion.
↗ GTM StrategyOperators who've been here before
To scale technical infrastructure, finalise native platform modules, and accelerate international sales expansion.
Full materials for due diligence: