Every account you win gets pitched on the same platform data
every other agency already has

GA4 and the ad platforms show your client's own audience through a walled garden — the same walled garden every competing agency is looking through too. Nothing in that data is yours to differentiate on.

Every agency optimizes the campaign.
Only we optimize what you know about the customer.

Creative, media buying, channel strategy — every agency competes on the same skills, using the same platform data. The one thing that actually differentiates a pitch or protects a renewal is knowing your client's customer better than the client does.

The audience data every competing agency has —
plus the 300+ signals none of them do.

SocialScore enriches your client's email or phone list into 300+ external signals — a data layer that's exportable, exclusive to your account, and yours to pitch with.

From a client's customer list to
a pitch-ready persona

No devs required —
this is the actual product

Everything below is live in the SocialScore dashboard — no integration needed to see it working, or to show a client.

Dashboard — digital footprint, comms preference, Health Scores for any client audience.

Single Lookup — one email or phone → full profile, under 5 seconds.

Audience Compare — two segments, benchmarked vs. country average, ready for a QBR slide.

One call returns
nine different kinds of answers

Same 8,000 dormant contacts.
Same win-back budget. Very different outcome.

A worked example, from the agency's side — what changes when SocialScore sits between your client's old customer list and your next campaign.

Why: the 190 vs. 420 reactivations are the same €8,500 campaign budget — the only thing that changed is knowing who's actually worth reaching, from the €8,000 identification pass. That's the result you put in the case study. Separately: dead and invalid contacts get flagged before your team wastes send credits or ad spend chasing them — and every quarter's QBR gets easier when you can show exactly who responded and why.

Verify. Segment. Predict.
Then hand your client the proof.

Everything a pitch, a campaign, and a QBR need — from the same call.

One real profile result — this is what the call above actually returns.

→

🎯

Pitch-ready audience insight

A real, verified persona for the deck — not a platform-dashboard screenshot.

✍️

Creative direction

Fashion 780 · Travel 700 — a real brief for the next creative round.

📈

Predictive match

91% match to the client's best-converting segment — build the lookalike from this.

📣

Channel fit

Instagram Stories & WhatsApp outperform email here — reallocate spend accordingly.

🚫

Invalid-traffic flag

Fraud Score 0, clean — no wasted spend on this lead.

Nine ways this turns into
work you can show a client

€40,000/month client ad spend,
DTC paid social account

SocialScore-built lookalike seeds, based on real signals instead of pixel data alone, cut the client's CAC — the number every renewal conversation comes down to.

Why, and where the data comes from: the lookalike seed list is built from the client's own converted customers, enriched with real digital-footprint and interest signals instead of platform pixel behavior alone. That gives the ad platform's own lookalike algorithm a sharper seed to match against — the agency doesn't decide who's targeted, the platform still does, just with better raw material. Cost basis: ~15,000 customer records identified/month × €1. AOV used: €70.

25,000-subscriber email list,
B2C subscription client

The list is identified once and reused every month — personalized segments replace the generic monthly blast at no recurring SocialScore cost.

Why, and where the data comes from: the 25,000 subscribers are enriched once, from their own public digital footprint and interests, and the resulting personas are reused every month at no extra SocialScore cost. Personalized, segment-matched campaigns are documented to lift engagement and purchase likelihood well above generic blasts (industry benchmarks, 2026); this case uses a conservative +45% revenue lift, below the higher end reported. Cost basis: 25,000 records identified once × €1.

€150,000/month client ad spend,
flagship retail account

Invalid and bot traffic wastes an estimated 15–25% of ad spend industry-wide — and it inflates the dashboards that make a campaign look like it's working.

Why, and where the data comes from: the qualified traffic and lead list feeding campaign optimization is screened for Human-or-Bot and Fraud Score before it's counted as real demand, catching invalid traffic that standard platform reporting misses. Industry data shows brands typically lose 15–25% of spend to non-human and low-quality traffic, and unprotected campaigns see materially higher fraud exposure than protected ones (Lunio, TrafficGuard, IAS — 2026). This case uses a conservative −10pp improvement, not full elimination. Cost basis: ~10,000 records screened/month × €1.

The Customer Intelligence Layer
vs. what you pitch with today

What's actually broken about proving your value today

Built to
improve what you run, not to replace it

SocialScore was designed as an enrichment layer from day one — your client's GA4, CRM, and ad accounts keep working exactly as they do today.

Handling your client's customer data means
compliance isn't optional

Every enriched profile belongs to your account alone — never pooled, shared, or visible to a competing agency working the same vertical. Your client's data stays your client's data.

See
your client's customers
through SocialScore — free.

office@socialscore.io · dimitar@socialscore.io · DSNTech LTD, Mladost 2, Sofia, Bulgaria