You choose the customer group you want to explore – e.g., your most loyal buyers, recent defaulters, churned users, or high-conversion leads.
No data modeling needed – just your business question.
2. Data Enrichment & Profile Creation
SocialScore automatically collects and enriches external data (digital footprint, social activity, device info, communication channels, interests) for each user in the group.
Everything happens in the background – no coding, no integrations.
3. Segment & Persona Generation
Our AI engine groups users by common traits and creates dynamic personas. You now see behavioral clusters, dominant interests, preferred channels, and even risk factors.
Understand who they are – and what drives them.
4. Action-Ready Insights & Predictive Targeting
You receive a full visual analysis – ready to compare, act, or use for predictive targeting. Want to find similar future customers? Just click “Create Predictive Model” – it’s built automatically.
No data teams. No delays. Just better decisions.
SocialScore empowers marketing teams with:
DIGITAL CUSTOMER PERSONA IN REAL TIME
Personalization: Craft tailored messages.
Targeted Marketing: Identify high-conversion audiences.
Customer Journey Optimization: Optimize touchpoints.
Product Development: Align offerings with customer needs.
Campaign Effectiveness: Measure success accurately.
Enhanced Engagement: Connect on preferred platforms.
Before SocialScore:
Monthly marketing budget: €100,000
Monthly sales: 5,000
Average sale value: €100
Monthly revenue: €500,000
Acquisition cost per sale: €20
After SocialScore:
Digital customer persona – done
Improved targeting (+15% efficiency)
Reduced acquisition cost by 25% (€15 per sale)
Increased personalization (+10% in conversions, now 5,500 sales)
Monthly Results:
Acquisition savings: €27,500 (5,500 x €5)
Revenue increase: €50,000 (500 additional sales x €100)
SocialScore cost: €5,500
Annualized Net Impact: €864,000 additional profit