You choose the customer group you want to explore – e.g., your most loyal buyers, recent defaulters, churned users, or high-conversion leads.
No data modeling needed – just your business question.
2. Data Enrichment & Profile Creation
SocialScore automatically collects and enriches external data (digital footprint, social activity, device info, communication channels, interests) for each user in the group.
Everything happens in the background – no coding, no integrations.
3. Segment & Persona Generation
Our AI engine groups users by common traits and creates dynamic personas. You now see behavioral clusters, dominant interests, preferred channels, and even risk factors.
Understand who they are – and what drives them.
4. Action-Ready Insights & Predictive Targeting
You receive a full visual analysis – ready to compare, act, or use for predictive targeting. Want to find similar future customers? Just click “Create Predictive Model” – it’s built automatically.
No data teams. No delays. Just better decisions.
SocialScore offers substantial advantages:
GAMING DIGITAL CUSTOMER PERSONA
Comprehensive Data Insights: Tracked online activity, preferences, and sentiment.
Precise Segmentation: Identified high-risk and high-value customer groups.
Behavioral Analysis: Compared segments to tailor messaging and targeting.
Risk and Conversion Prediction: Flagged fraud risks and likely conversions.
Enhanced Security Measures: Applied scoring, contact checks, AML & PEP screening.
Before SocialScore:
Monthly traffic: 20,000 users
New customers/month: 1,000
Customer acquisition cost: €50
Marketing spend: €300,000
After SocialScore:
Optimized targeting (+10% traffic, 22,000 users)
Reduced acquisition cost by 25% (€37.50 per new customer)
Improved conversion (+10%, 1,210 new players)
Monthly Results:
Acquisition savings: (€50 – €37.50) x 1,210 = €15,125
Increased new player revenue (+10%)
SocialScore cost: ~€1,210
Annualized Net Savings: €166,980 + Increased Revenue