You choose the customer group you want to explore – e.g., your most loyal buyers, recent defaulters, churned users, or high-conversion leads.
No data modeling needed – just your business question.
2. Data Enrichment & Profile Creation
SocialScore automatically collects and enriches external data (digital footprint, social activity, device info, communication channels, interests) for each user in the group.
Everything happens in the background – no coding, no integrations.
3. Segment & Persona Generation
Our AI engine groups users by common traits and creates dynamic personas. You now see behavioral clusters, dominant interests, preferred channels, and even risk factors.
Understand who they are – and what drives them.
4. Action-Ready Insights & Predictive Targeting
You receive a full visual analysis – ready to compare, act, or use for predictive targeting. Want to find similar future customers? Just click “Create Predictive Model” – it’s built automatically.
No data teams. No delays. Just better decisions.
SocialScore empowers ecommerce teams with digital marketing persona:
ECOMMERCE DIGITAL CUSTOMER PERSONA
SocialScore Integration: Enriched profiles with behavioral and lifestyle data
Dynamic Segmentation: Grouped users by real-time interests beyond sports.
Targeted Campaigns: Launched emails and ads based on specific interests.
Behavior Insights: Improved understanding of customer behavior.
Brand Loyalty: Boosted through personalization.
Cross/Upsell Growth: Increased opportunities (+15%).
Before SocialScore:
Monthly traffic: 30,000 users
New customers/month: 3,000 (10% conversion)
Monthly marketing budget: €60,000
Acquisition cost per customer: €20
ROI: 5-8
Monthly fraud losses: €3,000 (5%)
After SocialScore:
Optimized emails (+20% open rate, reduced spam)
Channel reallocation & better targeting (+10% traffic)
Customer acquisition cost reduced by 30% (€14 per customer)
Personalized marketing (+10% conversion value)
Fraud losses reduced from 5% (€3,000) to 1% (€600)
Eliminated €300,000 cost and 6-month CDP setup
Monthly Savings:
Acquisition savings: €15,000
Fraud savings: €2,400
Net monthly savings: €17,400
Annualized Savings: €208,800 + Increased Revenue (10% higher conversions)